Verbena gooddingii  Goodding's Verbena
PERENNIAL.  Leaves opposite, three-lobed, strongly toothed, slightly hairy, with prominent veins.  Stems erect, topped with tight clusters of purplish-pink flowers that have 5 cleft petals.  Blooms in April.  In the Empires, occasional in desertscrub and juniper grassland in sandy washes, under mesquite trees, etc.  Sometimes placed in genus Glandularia. 
FAMILY:  Verbenaceae (Vervain Family)